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You’ll also want to follow the 4GB file size here as well. Uploading videos to Instagram through Premiere is a little bit trickier as Instagram doesn’t allow you to upload videos from your desktop, and it’s not connected to Premiere. Exporting Videos From Premiere to Instagram Make sure you connect the correct Facebook account to Premiere by clicking the Sign In button next to Account. You can also opt to delete the local file after upload.If you want to publish the video directly to Facebook from Premiere, under Export Settings go to Publish > Facebook and click the check mark. You will be able to select the video’s privacy, create comma separated tags, and a description. Once you select the check mark next to “YouTube,” click on “Log in” to connect your YouTube account to Premiere Pro’s exporter. You can also auto-publish to YouTube by selecting the “Publish” tab within Premiere Pro’s export settings.

While no bitrate limit is required, this YouTube help article outlines bitrates for SDR (Standard Dynamic Range) and HDR (High Dynamic Range) upload.

Maximum Bit Rate: 16 megabits (Maximum bitrate is the highest data rate it is allowed to go.You don't want to go below 8 for YouTube. The lower the target bit rate, the smaller the file size. (Target is the rate you want the video to conform to). But if you worked hard on a product, use VBR 2 Pass to ensure best quality. You can still select VBR, 1 pass if you do not have the time. Overall, the image quality will be higher with VBR 2 Pass. It takes longer and can determine which areas of the video need more compression.